A speaking career without a signature theme is like a song without a chorus — you might impress in the moment, but people won’t remember you when the lights go up. A signature theme isn’t just a topic you talk about. It’s the heartbeat of your brand. It’s the throughline that runs under every speech you give, every client you serve, and every stage you step on.
When I created Poetic Voice, my fusion of spoken word and keynote speaking, it wasn’t simply a format choice — it was a thematic choice. The theme was always transformation: transforming how people think, feel, and lead. That theme became my anchor. No matter the audience, I could tailor the message to their world while still staying connected to my core narrative.
A signature theme builds recognition. It tells audiences what they can expect from you, while leaving room for surprise in how you deliver it. It helps clients know when you’re the perfect fit, and it helps you stand out in a crowded industry. Without it, you risk becoming a “topic chameleon” — able to speak on anything, but remembered for nothing. With it, you create a brand that is unmistakably yours, no matter where or to whom you speak.
